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Group Pestana
Pestana
Group pioneered in Europe the concept of selling weekly intervals in
mixed-use hotel and holiday ownership properties. The Group believed
that this concept needed a long term vision which would be best served
by integrating holiday ownership into existing hotel properties. By
including the professional management skills and a full range of
facilities associated with hotel properties, holiday ownership
customers were given the guarantees and credibility needed to make a
long term commitment with Pestana.
In
1985 sales began at the Madeira Beach Club which is integrated into the
5 star Pestana Madeira Carlton Hotel. On average 1000 couples join the
Pestana family each year by acquiring weekly intervals at a Pestana
holiday ownership resort and the owner base has grown to over 25,000
families among 24 different nationalities. The number of holiday
ownership properties in Madeira and the Algarve has grown to 13 and
include over 910 Studios, one and two bedroom luxury apartments. The
objective has always been to establish a long term relationship with
these owners by offering a quality product backed by excellent service
and professional management.
Based
on the success of this concept, in 2001 the Group launched it into four
of it’s resorts in Brazil and is now recognised as a major pioneering
force within the tourism industry on the South American continent.
The
Group’s emphasis remains on providing quality accommodation backed with
a distinctive and innovative theme. Following feedback from owners, we
saw a need for a top-end private residence club that offers weekly
intervals of ownership to a select niche of owners. This product will
cater to owners who are looking for quality residential style
accommodation equipped and maintained to the highest levels. Sales have
begun at two residence clubs integrated into the Pestana Grand and the
Pestana Palms Hotels on Madeira. The clubs are restricted to ten units respectively. At the Pestana Grand Residence Club some units
enjoy their own private pools.
Growth
in the holiday ownership sector remains buoyant in the Algarve where the
Pestana Alvor Park recently opened to wide acclaim. This new resort
followed on the amazing success of Clube de Ferias and Alvor Beach Club
both linked into the 5 star Pestana Alvor Praia Resort. Growth is also
evident at the Pestana Viking Hotel where an €8 million refurbishment has
been completed. We have also commenced sales of a new resort called the
Dom Joao II beach Club that is fronted by the renowned Tres Irmoas beach
in Alvor
Over
the years, Pestana Group has received awards and distinction from
Resorts Condominium International (RCI) the world’s largest holiday
exchange company. During 20 years, we have affiliated 18 holiday
ownership resorts in Portugal and Brazil with RCI giving members the
opportunity to use their weeks to exchange into a large selection of
quality resorts worldwide. Our chairman- Dr Dionisio Pestana was
inducted into the RCI Hall of Fame for his significant contribution to
the holiday ownership industry in Europe.
The
Pestana Group has grown to become a major force in the tourist sector
and in the future it will be focussing attention on major European
capital cities. This is evidenced with the acquisition of a site in
central London,U.K. A premier 200 unit hotel is being built and is
scheduled to open in September 2009. Elsewhere in the world, projects are
being studied in various parts of Asia and on the African continent with
further expansion also planned in South America.
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